Google's "Search by Image" for investigative journalists....

I got an email recently:

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My name is Zara and I'm a regular reader of photographersdirect.com.

I'd like to thank you for the excellent information I've found on
photographersdirect.com; it's always a great pleasure to read your articles
and I have subsequently become a loyal reader.

I live in Scotland where I try to increase the awareness about
renewable energy and solar panels amongst my family and friends.

It occurred to me that you might be interested in including a
guest article on photographersdirect.com about a new research that shows how
a solar table can charge mobile devices wirelessly.

For example, I could provide an article in the form of a little guide
to help your readers learn more about this research – hopefully, this
would spark a discussion about the topic at hand.

Please, take a minute to consider this proposal. Any support
would be much appreciated.

With your help, we can educate the public about the dangers of fossil
fuels, this hopefully can help increase the awareness about solar panels.

Either way, thanks for reading and keep posting your excellent
information on photographersdirect.com.

I hope you have a good week.

Kind Regards,
Dr. Zara Dobson
Renewable Energy Researcher
Edinburgh, Scotland
Mail: zara_dobson@drdobson.info
Twitter: http://twitter.com/Dr_Zara_Dobson

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It's certainly a nice email - very complementary and supportive. The only problem is that a computer wrote it. If you analyse it, it is just a spam 'fluffer' email with a bit of personalisation, trying to flatter the reader into publishing an article on their website.

Taking a couple of key phrases from the email and searching on Google:

"I'm a regular reader of" "thank you for the excellent information"

...quickly shows thousands of matches of the same email but with a different website name put in each time.

So why is 'Dr. Zara Dobson' doing this?

Trying the domain name in the email address (drdobson.info) just redirects to the Twitter account:

http://twitter.com/Dr_Zara_Dobson

Now, the photo on the Twitter account is immediately suspicious. It just looks too 'stocky'. In this case Google Search by Image doesn't prove that useful as it just shows the same image being used by 'Dr Zara Dobson' on another blog directory. No smoking gun here.

However, when you look at the source url of the image file on Twitter you get:

http://a2.twimg.com/profile_images/1412784251/erin_mckenzie.jpg

If this is Doctor Zara Dobson, why is the image file called erin_mckenzie.jpg? Who is Erin Mckenzie?

I am now beginning to wonder if Doctor Zara Dobson really exists. She has over 60 followers on Twitter, so I would be interested to hear from any who have actually met her! I suspect they have been hoodwinked into following a non-existent person.

Searching on Google for "Zara Dobson" comes up with quite a list, and it seems even respectable online newspapers have been fooled into publishing these 'articles':

One of the most useful techniques in investigative journalism is 'follow the money'. In terms of websites and online articles like this, the key is to 'follow the links', because that is where the money comes in.

The links in the 'article' lead to a couple of personal blogs about solar panels:

http://www.poolsolarpanels.org

but what is immediately suspicious is that even though the blogs are by different people, the design is very similar:

http://www.12voltsolarpanels.net

and then when you read the 'about' sections you see that, even though one blog is written by 'Rosalind' and one by 'Hettie', they both say "Prior to getting married, I spent over 3 years as a teacher’s assistant."

With a bit of research, you then find more...

http://www.solarwaterfountains.org

and more...

http://www.residentialsolarpanels.org

and more!

http://solarcharger.org.uk

...very similar 'personal' blogs, and you really have to wonder what is going on.

When you compare the 'About' text you get:

I write solarcharger.org.uk to help you get all the information to raise the awareness on energy efficiency and solar energy.

I write Residentialsolarpanels.org to help You get info to make the transition from a full-time energy dependent to successful energy efficiency.

I write www.solarwaterfountains.org to help you get all information you need to design an eco friendly garden and protect birds.

I write 12voltsolarpanels.net to help you get info to make the transition from a full-time energy dependency to successful energy efficiency.

I write poolsolarpanels.org to help you get info to make the transition from a full-time energy dependency to successful energy efficiency.

and:

Prior to getting married, I spent over 2 years as a teacher, corporate trainer and workshop leader.

Prior to raising my family, I spent over 3 years as a teacher and workshop leader.

Prior to raising my family, I spent over ten years as a teacher, corporate trainer and workshop leader.

It is clear that all these blogs have been written by the same person, not the people in the pictures. So who are those people in the pictures? This is where Google's Search by Image proves REALLY useful. By checking the profile headshots you quickly find that they are of people with completely different names. Are these people writing under pseudonyms or have the images just been stolen off Facebook profiles and other sites?

real person and profile

real person and profile

real person and profile

So... I have tried contacting these people to check. So far I have had one response confirming that the image was stolen, so I think it is reasonable to assume that all these images were stolen.

In summary, the 5 'solar' blogs shown above are all fake, and built on criminal activity (theft, copyright infringement, misrepresentation...) and whoever is behind them has fooled respectable people and businesses into unwittingly becoming part of this illegal behaviour:

this is not Shannon Combs:

this is not Barbara Young:

So, why has someone gone to all this effort? It may be a marketer trying to built 'authority' websites with lots of links, to make money from the Google Adverts on the pages (I would have thought misrepresentation like this must be against Google's terms and conditions?). On the other hand, do the companies whose products are mentioned/promoted on these blogs know anything about it? Whether they do or not, I can't imagine it is in their interests to be associated with these websites.

And who is behind it all? I will leave that to the real investigative journalists out there!

UPDATE 20 August 2011: checking Google Search by Image again, I now find that it has found more matches for the Dr Zara Dobson portrait image, including an example which proves it is a stock image!

proof that the image of Dr Zara Dobson is a stock image

Also, the stolen portrait photos in the 'About' sections on all these fake blogs have disappeared and the text has been changed to "Hi, I’m Enrico and I write...". It appears whoever is behind all these fake blogs has become aware that their illegal activity has been exposed and they are now trying to cover their tracks.